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Date: Spring 2009
Client: Arla & Mejeriforeningen
Format: Illustrations, character design
Link: www.morgenmaelk.dk

A national campaign launched to inform Danes of the benefits of milk, and how to include milk products in their daily breakfast.

The campaign features a happy family and their CowPhant, an elephant with cow spots as the main prize in the campaign's online competition was an elephant safari. With regular milk servings of course.























Our design even made the evening news as the campaign was critizised for using EU fundings only focusing on milk products instead of other breakfast products. After further investigation it was learned that the EU's money WERE aimed at milk products in the first place , and so the critics were silenced. (News headline spells "New campaign misguiding")


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